NBA (Next Best Action)
Real-Time Decision-Making Engine to take advantage of each transactional event to be proactive in a consistent, relevant, and useful way
Life is About Moments
Exploiting Financial Events in real time creates endless opportunities to proactively and consistently serve your client
Do not limit your CX strategy to when the Customer "is” in the Bank digital channels: customer’s life is elsewhere, and their finances are awake 24/7
We have countless clues to recognize where there is an opportunity to be proactive, to anticipate your client
Identify in real time the RIGHT MOMENT to deliver the RIGHT content to the RIGHT customer
The challenge is no longer about sending messages (“we already do that”) but rather providing a consistent, simple, timely, convenient service
Become a part of your Clients' daily life
- What A direct debit, a credit card, a bank transfer, a payroll...
- Where and When In a gas station, while abroad, at lunchtime...
- Who Identification, contracted products, sociodemographic, business data...
Specifically designed for banking
Advanced graphic layer of tools specifically designed for business users