The mobile channel, omnipresent in Spanish banking

Only one of the 50 main Spanish financial institutions does not have any type of mobile service in its offering of financial services. Ninety-eight percent of those top 50 institutions have at least one mobile financial service (MFS) in its multi-channel selection (penetrations of 92% in SMS and 65% in WAP), 62% has at least two technologies (SMS and WAP) in their offer, and… Continue reading »

Latinia increases its commitment to Latin America in CL@B 2009

Latinia, in its firm commitment toward the Latin American market is attending, during these few days, the 9th Strategic Conference of Technology and Financial Marketing (CL@B) of Miami. This is the main place for meeting and exchanging practical cases between bankers and leading technology and financial marketing executives from Latin America. Under the title of “Technology and marketing equals productivity and efficiency”, close to… Continue reading »

Latinia joins Oracle® PartnerNetwork

Latinia, a company specializing in middleware product software infrastructure, just formalized its entry to the Oracle® Partner Network. “Although our relationship on the one hand with Oracle and on the other with BEA was intense because of the concentration of some of their products in implementing our middleware solutions, after Oracle acquired BEA, it made more sense to unify both programs and manage the… Continue reading »

Banks without a mobile strategy in 2009 run the risk of going offside according to Latinia

Mexico City, Wednesday, July 16.- “The rules of the game will start to change significantly starting in 2009”. The clout of cell phones in Mexican society obligate financial institutions to include them in their multi-channel strategies any way you look at it”, according to Francesc Perez, Latinia’s business director. He is leading the Spanish software company’s expansion in that region. Banking and cellular telephony… Continue reading »

More than 100 million “financial” SMS per year

Through our platform products, our financial sector customers are already nearing the figure of 10 million SMSs per month. This is an undoubtedly major percentage of all SMS mobile banking communications made every month in Spain”, stated company sources. “Its constant and sustained growth over the past years, especially intense in these past few months, is the product, on the one hand, of greater… Continue reading »

Latinia brings together the CIOs of the principal Mexican banks at a Spanish wine tasting ceremony

Last Tuesday, Latinia brought together the main CIOs and other IT executives from the main financial institutions at the Riedel Wine Bar in Mexico City at its presentation before the national banking industry. The event, a big success, was graced with the presence of representatives of leading companies in the use and operation of mobile banking and financial services via cell phones, and it… Continue reading »

The importance of mobile financial services is highlighted

Mobile messaging platforms (SMS) occupy the fourth communication channel with customers of banking services after branch offices, telephone and Internet banking, assured a study conducted by Spanish firm Latinia. “Considering that by the end of the year 2010 there will be more mobile lines than people in Mexico, mobile messaging platforms will become the factor that will mark the difference between banks”, it stresses…. Continue reading »

“Mobility has ceased to be a competitive advantage for a bank. Today it is a need, a must”, affirmed Latinia at the Mobile Commerce Americas

Latinia, via Francesc Perez, business manager of the Spanish software vendor who is in Miami now participating in the 2nd edition of Mobile Commerce Americas, underlined today in his track “SMS Banking: the shortest path with the longest route”, the nature of “competitive need and no longer competitive advantage” of mobility in the multi-channel strategy of any financial institution. Mobile Commerce Americas is the… Continue reading »

Caixa Penedès and MAP, Latinia’s new clients

Latinia has just announced the incorporation into its customer portfolio of Caixa Penedès and the Ministry of Territorial Policy (former MAP) for operating the SMS mobile channel in its communications and business processes. “Beyond being two new and important references, they are especially so because they open and identify two niches where we had a lesser presence up to now, if we compare it… Continue reading »

Latinia obtains the prize “Telefonica Movilforum for the Best Mobile Solution” with Grupo Banco Popular

Spanish company Latinia received the Award for the Best Mobile Innovation Solution in Madrid today awarded by Telefónica within the framework of the eighth Movilforum Fair (in Spain). The firm’s chief marketing officer, Oriol Ros, received the award today at an event celebrated at the fair’s closing by Francisco Ros Perán, Secretary of State for Telecommunications and Information Society. In this annual meeting especially… Continue reading »

Efficiency and innovation, Spanish banks priority objectives to confront the crisis

Technology and multichannelness as tools in seeking efficiency like the Holy Grail. This may be the main conclusion reached by the different financial institutions attending the New Banking and Insurance Techniques seminar organized by SOCINFO and sponsored by Latinia last Wednesday in Madrid. It was also attended by representatives of Grupo Banco Popular, Bankinter, Rural de Servicios Informáticos (RSI), Seguros Santa Lucía and the… Continue reading »

Latinia extends its infrastructure products toward e-mail solutions

Latinia, a company specializing in software infrastructure, has just announced the launch of a new product range focused on e-mail. It has thus extended its traditional selection based on mobile messaging, the product category in which it occupies a distinguished position in providing middleware solutions for financial institutions and government. “It has been a natural evolution of our expertise and know-how, but it especially… Continue reading »