Lima, Sept. 14 de 2016.- “That pan-regional trade-show is an enormous window and an unparalleled opportunity to interact with a large number of banks and show them 1st hand what we are doing in new notifications’ channels such as Social Media, “said Daniel Aguilar, top sales manager for LatAm region of Catalan software vendor. Latinia participates for the 9th time this XVI Latin American Congress of Technological Innovation, which this year takes place in Lima. “The strength of the country and its banks good fit highly recommended a trade-show in Peru, where in addition Latinia has some other major customers as BCP and Interbank” continued Aguilar.
“CL@B is the perfect place to update technology and innovation knowledge trends and from Latinia we always have had marked the event in red on our calendar. One important point for us is to reflect on the role that emerging channels such as social networks or novel chatbots will play in the near-coming relationships between banks and their clients, a phenomenon we believe not only associated with the millennial target, although it’s recognizable and natural bent by these spaces, “continued Aguilar.
Last July Latinia unleashed the 8th edition of its report Latinia Intelligentia, on the state of mobile financial services offering among the top 100 banks in the region, including this year into the analysis the penetration and use that users of Social Networks make when interacting with banks. Peru reported truly spectacular figures regarding the use, intensity and engagement that its population makes on Social Media channels to interact with their financial institutions. While on Twitter their banks have a follower every 13 customers (based on banked population estimations) in Facebook Peru leads the region with a follower every two banked people, an obvious symptom that its population “believe” in this channel as a way to interact with their financial institutions.