Latinia, vendor of platform products for the development and integration of mobile financial services, is those days in Sao Paulo attending to CIAB FEBRABAN 2010, the 20th edition of the main Congress of Information Technology for Financial Institutions in the LatAm region. The event will hold 1.5 thousand congress members and more than 100 renowned experts and lecturers in the technology and finance fields. This year, the event’s core theme will be Generation Y and its enormous impact in the corporate and the financial institutions’ world due to its media consumption switching to new and alternative channels, from texting to twitter or instant messaging, challenging corporations to find out how to “reconnect” with them in that disruptive new media environment.
According to Francesc Perez, Latinia’s Business Development Manager, “our bet for the Brazilian market made our presence at CIAB compulsory, where we expect to attract the attention of the Brazilian most important financial institutions and translate them our expertise and value proposition in the field of the booming SMS banking”.
“A multichannel strategy no longer accounts for or is limited to Internet banking. Mobility has ceased to be something exotic. Maintaining the SMS channel has, after two years, investment and expense costs comparatively similar to a couple of visits per year by a customer to a branch office. This is fewer than 10 dollars, and the relational possibilities of cross selling, not to mention making that customer loyal, are astronomically greater”, proclaimed Pérez.
The principal executive of the Spanish company in Latin America has also gone over the latest data concerning mobility penetration at Latin American financial institutions, stressing “its firm progress, as since the first study led by the Spanish company in 2007, they have gone from 38% to 51% of the presence at the top 125 banks on the continent with clear mobile messaging leadership”.
Latinia is southern Europe’s main vendor of middleware products for integrating mobile financial services based on SMS messaging, with customers such as La Caixa, Caja España, BBVA, Caixa Penedès, Grupo Banco Popular, and 4b. Last year Latinia began to expand in the Latin American region, and already has some leading-edge references in the region, such as Banco Santander in Puerto Rico (BSPR), Telefónica Internacional (TISA), and the Colombian payment method company Redeban Multicolor.