Bogota, January 12, 2016.– According to the results of the latest annual survey by Latinia among financial institutions in Latin America and Spain, where wondered major strategic areas of its organization in 2016, «more» mobile banking and «Customer Experience» repeated as main areas of interest and investment from the surveyed entities. On the flip side highlights weak numbers on «collaboration with Fintechs», in the last place of the suggested priorities.
The survey, conducted during the last December between different entities of various countries in Latin America (70%) and Spain (30%), suggesting up to 15 areas of interest to the entities that should be scored from most to least important in terms of the relevance for each bank. Thus, «more» mobile banking is still appearing as the main target for the entities in the region, with 97 of 100 possible points, very closely followed this year for «Customer Experience» (95/100) and a group formed by New Means of Payment (92), Omnichannel (90) and Predictive Banking / Big Data (88). Below those, does not seem to have aroused much interest among respondents Bitcoins & Blockchains (65), Gamification (65) Wearables (63), and collaboration with Fintech Startups (60).
«The fact is that some data have hugely surprised us, even despite some bias among respondents for being mostly responsible for Multichannel Banking. That has been the little strategic interest -always compared with other issues- to reach agreements with Fintech Startups as a model of collaborative innovation, said Oriol Ros, Latinia’s marketing manager, due to its momentum.