The speed and efficiency in financial transactions have become indispensable, and Europe is not lagging in this transformation. In this setting, Wero emerges, the budding digital wallet poised to revolutionize the instant payment landscape across the continent. Developed under the aegis of the European Payments Initiative (EPI), Wero stands as a unified solution, marking the […]

In the contemporary banking industry, there are notable challenges and opportunities, and the Net Promoter Score (NPS) has established itself as a key indicator to measure customer loyalty and satisfaction in this competitive marketplace. Modern banking goes beyond merely providing financial products and services; delivering exceptional and memorable customer experiences has become paramount. Intensified competition […]

The Exponential Rise in Financial Communications The Role of Technology in Bank-Client Communication We live in an era where instant communication is more than a convenience; it’s an expectation. From real-time banking transaction updates to chatting with financial advisors via mobile apps, technology has dramatically transformed how banks and financial institutions interact with their clients. […]

The digital age is advancing at a breakneck pace, bringing with it an urgent need for banks to stay abreast of trends. One standout trend is the sustained growth of Huawei. Herein lies a considerable risk: overlooking a market segment that already accounts for a 10% and is continually growing. Neglecting these users could mean […]

In the competitive banking world, co-branded cards have emerged as a strategic tool to attract and retain customers and strengthen alliances with brands from various sectors. These cards, which combine the identity and benefits of a bank with those of a partnered brand, offer not only financial advantages but also unique loyalty opportunities. From the […]

In the fast-paced world of modern banking, notifications have emerged as a vital communication channel between banks and their customers. However, while these notifications are essential, ensuring timely and error-free delivery has become an increasing challenge. Real-time delivery of critical banking notifications is now more than a convenience; it’s an expectation. Banks are under constant […]

The banking landscape, once primarily characterized by tradition and steady processes, has been invigorated by the digital revolution. This transformation is not just about speed or efficiency but a more strategic adaptation of resources.  A critical component of this evolution is understanding how real-time transaction events can be harnessed to create advanced business rules. For […]

The 24/7 Nature of a Customer’s Finances In today’s fast-paced digital age, customers’ financial lives never sleep. Whether they’re shopping online at midnight, making international transfers in the wee hours, or checking their account balances first thing in the morning, their financial activities span across the clock. This 24/7 nature of personal finances implies a […]

Introduction to Marketing Automation in Banking What is Marketing Automation? Marketing automation is a digital approach that employs software platforms and technologies specifically designed for marketing departments and organizations. It streamlines, automates, and analyzes marketing tasks and workflows, such as email automation, social media posting, and website actions. This leads to increased efficiency and effectiveness […]

Introduction Mobile payments have emerged as a revolutionary tipping point in the rapidly shifting landscape of global finance. This unceasing evolution makes it paramount for banking and finance professionals to keep a pulse on current and future trends. With this aim, our post seeks to shed some light on the mobile payments market in 2023. […]