NBA (Next Best Action)
Real-Time Decision-Making Engine to take advantage of each transactional event to be proactive in a consistent, relevant, and useful way


Events Are Welcome
Exploiting Financial Events in real time creates endless opportunities to proactively and consistently serve your client
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Do not limit your CX strategy to when the Customer "is” in the Bank digital channels: customer’s life is elsewhere, and their finances are awake 24/7
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We have countless clues to recognize where there is an opportunity to be proactive, to anticipate your client
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Identify in real time the RIGHT MOMENT to deliver the RIGHT content to the RIGHT customer
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The challenge is no longer about sending messages (“we already do that”) but rather providing a consistent, simple, timely, convenient service
Become a part of your Clients' daily life
- What A direct debit, a credit card, a bank transfer, a payroll...
- Where and When In a gas station, while abroad, at lunchtime...
- Who Identification, contracted products, sociodemographic, business data...
Specifically designed for banking
Advanced graphic layer of tools specifically designed for business users
- Design
- Evaluate
- Measure
- Optimize