|Any government, understood as the most complex of organizations, and with the responsibility of providing service to the most demanding customers, the citizens, has a constant challenge in communication, and at the same time, an unsurpassable opportunity to establish new processes that result in a clear improvement in its services and image.
Massive adoption of text messaging, e-mail, or latest appearances like push notifications – Android & Apple iOS- or Twitter as universal communication formulas between people (already now more than just a social phenomenon) enables us to think about a natural extension of those channels to one of the sectors with greatest communication needs, the Public Sector.
Promoting a new communication and information channel, offering citizens new ways of expression, cutting costs, obtaining instant feedback about their likes and needs, or positioning the Government more dynamically and innovatively are some of the key advantages of incorporating a digital channel into the relationship of any public institution with citizens.
All of this places asynchronous messaging (mobile, electronic, instant) as the best tools for a fast and lively development of the electronic administration and e-Government initiatives.
Incorporating those channels imply doing so with the following necessary specifications: security (developments in the hands of third parties) and confidentiality (management and storage of high sensitive data), always in an environment of high reliability. That is Latinia’s proposal to its customers.