“We have captured user attention, but SMS Banking must now move forward.”

“Although two reports published this month by TowerGroup and Accenture were very revealing about the ROI of some entities’ mobile channels, it is only when they observe and consider the channel as a strategic investment and aim to create long-term value for their users that this channel will progress from a one-off initiative to a competitive advantage, generating significant benefits, both stand-out and business… Continue reading »

MWC 2011: “The industry is starting to show unmistakable signs of recovery”

“Not only has the worst passed, as we were able to predict intuitively last year, but there’s also a feeling that the industry is preparing for another major growth cycle, fuelled by new market drivers and a certain understanding between the chain’s heavy players, who previously had been fighting over the new and highly monetizable scenario envisioned.” Assessed Oriol Ros, Head of Marketing at… Continue reading »

“Mobile banking demands a major promotional push from financial institutions to evolve from an alternative to a leading channel”

“We still see a cautious approach from the market in its commitment to mobile financial services, as a lesser alternative, when in other cases – and with customers, we are already seeing the competitive interest obtained simply by the recognition given and awarded to the channel,” according to Oriol Ros, Head of Marketing at the infrastructure software vendor. “We believe that this advantage is… Continue reading »

LatAm’s less-developed economies financial institutions propel the growth of mobile banking in the region

“One of the principal innovations of the third study “Mobile Banking in Latin America”, conducted by Latinia between the 100 principal institutions in the continent, is the leading role these institutions have acquired in recent months in countries with economies with less specific weight in the region, setting a good example of the reach and dimensions (already global) of the mobile banking phenomenon,” stated… Continue reading »

“Latin America is benefiting intelligently from the European experience of one decade of mobile banking”, according to Latinia

In statements made to ENLACE News, Francesc Pérez, business manager of Latinia, emphasized, “the extraordinary progress being made in mobile projects” and “its prominence” in Latin America, upon being questioned about the strategy of the Catalonian software company in the region. “Latin America is benefiting enormously from the decade of European experience developing and testing projects and initiatives in the field of mobility in… Continue reading »

Latinia in its IX movilforum

The Spanish vendor’s increase also raised up to 250 per cent in Latin America, reaching a joint volume of 200 millions SMS During 2010, the SMS banking traffic transacted by the software infrastructure vendor clients grew 60 per cent in Spain and around 250 per cent in Latin America, reaching the amount of 200 million of messages with a financial profile (account balance reportings,… Continue reading »

200 million “financial” SMS per year

The Spanish vendor’s increase also raised up to 250 per cent in Latin America, reaching a joint volume of 200 millions SMS During 2010, the SMS banking traffic transacted by the software infrastructure vendor clients grew 60 per cent in Spain and around 250 per cent in Latin America, reaching the amount of 200 million of messages with a financial profile (account balance reportings,… Continue reading »

Latinia integrates electronic certification

“Our clients are now able to electronically certify their communications thanks to a new module developed for the integration of LIMSP© against @firma, the platform promoted by the Ministry of Presidency, and other certification solutions present in Spanish territory. “By way of this module, the clients of LIMSP© have access to the signature services of the selected certification provider in a tremendously agile form,… Continue reading »

Latinia, from the CL@B of Panama: “SMS banking is contributing decisively for improving the efficiency of financial entities”

“Our clients can assert beyond a doubt that SMS banking is helping them in a very convincing way to improve efficiency ratios and cost savings, with investment returns of more than 150%”. That is how Francesc Perez, business manager of Latinia, positively expressed his convictions in his speech “SMS Mobile Banking; more than just sending messages”, in the X Strategic Congress of Technology and… Continue reading »

Latinia incorporates a template management module for email and SMS into LIMSP©

Latinia has just incorporated within its commercial offering of LIMSP© products, a new template management module. The same whereof will enable the transformation and conversion of content of the transactions generated from the client services, “the raw data”, into standard communication formats, “with just a little effort”, whether email or text messages. The new module likewise enables a Multilanguage dissemination based on the same… Continue reading »

Global clients and perfective and adaptive maintenance, main protagonists of the new LIMSP© release

Latinia has just released the version 3.9.1 of its infrastructure software LIMSP© for messaging and email. As main aims of this new release, it points out that up to 70% of the changes or improvements delivered are perfective and adaptive maintenance type, and its content, “originated in a significant way, as usual, on the client side”, emphasizing for the first time contributions made by… Continue reading »