Latinia introduce el tweet banking

Barcelona, 29 de Noviembre de 2011.- “Hablar con tu cliente a través del canal que este escoja. Esta es hoy en día una máxima estratégica para muchas entidades financieras, por lo que Twitter, en boca de todos y con velocidades de adopción jamás vistas, pasa a ser un canal prioritario de observación primero, y explotación relacional y de negocio después. Pero ojo, no hablamos… Continue reading »

“With push nots Latinia converts bank Apps into communication tools”

Barcelona, October 25, 2011- “To think strictly in terms of the cost advantage of this technology over others such as SMS messaging is insufficient, or not do justice to the push nots (PNS), whose benefits go far beyond the monetary aspects that are being associated with them. Against the universality of other options such as messaging, which are very present and will be for… Continue reading »

“To compete in product or price it is nonsense in the current context; you can only compete in the wow of your customer”

Madrid, September 21, 2011.- “Very often a good result in the customer satisfaction index is confused with their comprehensive experience with the entity, and that is a gross mistake. Just thinking that a customer is satisfied, profitable and there´s no risk of loosing them can lead the company to loose direction”, according to Oriol Ros, marketing manager of Latinia. “In the light of a… Continue reading »

Latinia, from CL@B of Colombia: “We help banks to place the client in the center of their business strategies”

Cartagena de Indias (Colombia), August 19th, 2011.- “Few financial institutions are aware that, at any given moment in which they inform their clients regarding any circumstance related to their finances, they have a gateway to start up a conversation based upon the additional remittance of relevant content for them and their interests”. With these words, Francesc Perez, business director of Latinia, started his speech… Continue reading »

Latinia premiers in the category of CEP solutions with Alert Engine

Barcelona, August 16th, 2011.- “Beyond strictly informative messages, it was clear to us that, nowadays, it was necessary to start thinking more in terms of business for financial institutions, enabling them to deliver a more compelling and relevant content to their clients, seeking to generate a more attractive dialog for both parties. Based upon this idea has born LIMSP© Alert Engine, a CEP (complex… Continue reading »

Latinia incorporates push notifications to its asynchronous channels’ offer

Madrid, July 19th 2011.- “Living for over 10 years with a technology as mature and intensive as text messages makes the step from one asynchronous channels to another, as they share the same DNA, a relatively simple technological effort but it is of great benefit to our clients, who are eager for new forms of connecting and doing business with their clients”, stated Marc… Continue reading »

“We would not feel comfortable offering triple play for mobile banking”

Madrid, 21st June 2011.- “We believe in the radical specialization of our knowledge and skills, and this means developing software infrastructure products for asynchronous corporate notifications, whether they be SMS, email or the newly-emerging push notifications”, indicated Oriol Ros, Latinia’s Head of Marketing. “There are three branches to mobile banking; browsing, applications and messaging or notifications, which are currently SMS-based text messages, but will… Continue reading »

Latinia, from the LatAm Movilforum conference: “SMS is a key component of the 2.0 strategy for financial institutions and few of them realize this”

Rio de Janeiro, Wednesday 25th May 2011.- This was the unequivocal message of Francesc Perez, the software vendor’s Business Manager, during the talk he gave today on the use of SMS Banking at the Movilforum Latin-American Conference 2011 which is currently being held in Rio de Janeiro. The event, of which this is the tenth edition in Spain, emerged as a Telefónica initiative aimed… Continue reading »

Latinia, from the LatAm Movilforum conference: “SMS is a key component of the 2.0 strategy for financial institutions and few of them realize this”

Mexico City, Thursday April 14, 2011.-“We have bad news. The distance between a financial institution and its customers has significantly grown this past decade. The indicators of trust in financial institutions have been significantly reduced, and logically, events like the latest crisis have not helped to recover it, rather the opposite. But there is also good news. We are immersed in the most significant… Continue reading »

“We have captured user attention, but SMS Banking must now move forward.”

“Although two reports published this month by TowerGroup and Accenture were very revealing about the ROI of some entities’ mobile channels, it is only when they observe and consider the channel as a strategic investment and aim to create long-term value for their users that this channel will progress from a one-off initiative to a competitive advantage, generating significant benefits, both stand-out and business… Continue reading »

MWC 2011: “The industry is starting to show unmistakable signs of recovery”

“Not only has the worst passed, as we were able to predict intuitively last year, but there’s also a feeling that the industry is preparing for another major growth cycle, fuelled by new market drivers and a certain understanding between the chain’s heavy players, who previously had been fighting over the new and highly monetizable scenario envisioned.” Assessed Oriol Ros, Head of Marketing at… Continue reading »

“Mobile banking demands a major promotional push from financial institutions to evolve from an alternative to a leading channel”

“We still see a cautious approach from the market in its commitment to mobile financial services, as a lesser alternative, when in other cases – and with customers, we are already seeing the competitive interest obtained simply by the recognition given and awarded to the channel,” according to Oriol Ros, Head of Marketing at the infrastructure software vendor. “We believe that this advantage is… Continue reading »