Barcelona, October 23rd, 2013. – ” Despite the willingness to implement customer-centric strategies, many organizations continue to work from back to front, first designing the product and then thinking about whom to target; Latinia proposes to reengineer that logic; first we see who has created the opportunity for a dialogue, that is, a client that generates a financial operation, and afterwards we see, from… Continue reading »

Santiago de Chile, September 25th, 2013. – “Financial alerts won’t be as sexy as a rocking App or the bank’s portal adapted to the cell, but certainly are the best way to monetize a good relationship with your customers, being also an excellent tool for loyalty”, described Claudia Goycoolea, manager of Internet and Mobile Banking at BCI, their most recent launch, a new SMS… Continue reading »

Miami, September 12, 2013. – “Reduce friction in the interaction between a bank and its customers must remain the main goal of technological financial institutions’ bets,” said Francesc Pérez, Latinia’s business development director during his speech on banking innovation in the Felaban CLAB held these days in Miami. The fair, now in its thirteenth edition, brought together more than 900 executives from the banking… Continue reading »

Bogota, August 14th, 2013. – Mobile Apps and SMS Banking are in a dead heat situation on mobile banking leadership in Latin America, as the overall supply of mobile financial services in the región has grown 70% in the last 4 years. Almost 80% of mobile banks in the top 100 already offer 2.3 mobile services by institution. These findings and more are part… Continue reading »

Madrid, June 25, 2013. – “They’re watching themselves, feeling as much curiosity as distrust of each other, and do not know whether to compete or to cooperate. One takes innovation in its DNA, the other one knows for more than a century how to move in the regulatory backstage “, with those words sums up Oriol Ros, Latinia’s marketing manager Next Bank Madrid, a… Continue reading »

Barcelona, June 12th, 2013. – “There is some sort of consensus that a greater degree of intimacy between banks and customers goes through a more open banking model with thirds, a more collaborative banking ecosystem, and certainly that this step should be very well measured and done with maximum respect for the privacy of user data, “said Marc Alcon, Latinia’s CTO, assistant at MobeyDay,… Continue reading »

Barcelona, June 3rd, 2013. – “The values of the sailing world, more specifically in the 49er class, and what Carlos Robles and Dani Codina represent are extremely close to Latinia and its business culture, based on teamwork, agility, spirit of improvement, youth and of course, ambition. This is very consistent with Latinia as the concepts are closely linked to our DNA; hence our willingness… Continue reading »

Barcelona, May 15th. – “More flexibility in the relationship with our Partners, more self-service in the early stages of a business prospect and greater autonomy in the pursuit of opportunities are the main reasons that have led us to this profound remodeling of the program”, announced Oriol Ros, Latinia Marketing Manager, about the new Latinia’s Biz Program. “When we launched the Biz Program in… Continue reading »

Madrid, April 24th, 2013.- “In a scenario of approaching overload, cause of the thousands of impacts that a consumer daily receives claiming his attention, the only way to get that magical moment when he listens to us is looking for its WOW. People forget what you say, what you do, but never will forget how you made them feel”, noted Oriol Ros, Latinia’s marketing… Continue reading »

Mexico City, April 9, 2013. – “Each Bancoppel customer directly or indirectly generates a large amount of financial information from its activity on a daily basis; these data contain relevant facts that are potentially notifiable. Multiply that reality by 10 million, which is the total number of Bancoppel customers and you will understand the challenge that Latinia has faced”, the Bancoppel Systems Manager said… Continue reading »

Bogota, March 14, 2013. – “Technological developments have become allies of bank customers, by having applications that allow them to stay informed about the use of their financial products. In this regard, Banco de Bogota works closely with Latinia, a company with its roots in Catalonia specializing in innovative software infrastructure solutions that provide access to the financial institution’s mobile channel to its customers,”… Continue reading »

Mexico City, February 7, 2013. – “Not only there are not two customers alike, neither are there two similar moments in their financial life; there is always something relevant to their interests that we should be able to know how to identify and notify them. That is the banking experience path that should lead us to better monetize their business activity and accelerate their… Continue reading »