More Mobile Banking, Customer Experience, and Predictive Analytics, Strategic Priorities for Latin American Banks in 2015

Bogotá, January 27th, 2015. – According to the latest annual survey conducted by Latinia among financial institutions in Latin America and Spain, where they were asked their key strategies in 2015, “more” mobile banking, in any of its forms, followed by “Customer Experience”, ranked as top priorities and areas of investment. The survey, carried out last December suggested up to 15 areas of interest… Continue reading »

Latinia’s Software Present in Top Banks of Five Latin American Countries

Bogota, Wednesday, December 17th, 2014. – “Becoming the financial notifications multichannel software benchmark for the first banks of five countries in the LatAm region does not only provide the satisfaction of the top level success of your value proposition, but also represents an outstanding stimulus for the continued innovation in the field of new alert formats”, said Francisco Perez, Business Development Head of the… Continue reading »

Context and Propositive Banking, Latinia’s main points at CLAB 2014

Bogota, September 2nd 2014. – With a speech mainly focused on the customer and the creation of positive service experiences from multichannel financial notifications Latinia will attend next week to its already 6th CLAB, the fourteenth edition of this annual Congress where key players from the region’s financial industry bring together to discuss about Strategies, Trends and newest marketing and IT tools currently implemented… Continue reading »

“Bank of the future with be Propositive and Contextual, no doubt”

Miami, August 2014 11th-.”The adoption of a customer-centric vision reveals as a must to offer a positive service experience and so build up a trust-based relationship with your customer, stated today Daniel Aguilar, Latinia’s business manager for the Latin American region at the 5th edition of Cards & Payments, venue held these days in Miami where attended all main Means of Payments Latin American… Continue reading »

9 out of 10 banks already offer mobile financial services in Latin America

Bogota, July 2014 15th-. “After two years where the number of mobile banks seemed stalled around 80%, implying that they had reached a technical ceiling and only grew in number of services, 2014 marks a new growth phase in “mobilized” banks, reaching 92% in the top 100 in the region”, according to the study authors. This and other headlines arise from the 6th edition… Continue reading »

“Any interaction with you customer is an opportunity to reengage him”

Mexico City, May 28, 2014 – “Between what you want to tell your client and what interests him there is a small space, an intersection that all financial institution yearn; a place called relevance. We do have to understand it as the most direct route, the only one to regain the attention span of an increasingly absent-minded and unbeliever client with our commercial message”…. Continue reading »

“In the client context resides the solution to its current indifference”

Mexico City, 25th March 2014. – “We’ll only be relevant to a client if we are able, in real-time, to find out which is the next best possible action to its interests, and it all comes down to its context, assured Daniel Aguilar, Latinia’s head for the Latin America region on its pitch “Value Creation within each customer Interaction” held yesterday in the forum… Continue reading »

Redeban grows dramatically its notifications service hand in hand with Latinia

Bogotá, March 2014 17th – “Leadership through innovation requires the fulfillment of two basic conditions; a demand, the more enthusiastic the better, and reliability, both of from the technology as it is and from your selected supplier. Thanks to this combination of elements a million notifications arrive every day to tens of thousands of Colombian cells by the hand of the software infrastructure vendor… Continue reading »

FICOHSA, first bank in LA to send push notifications with private financial content and contextual alerts to their customers

Tegucigalpa (Honduras), February 11th 2014 –. “We are pleased to excel in something so innovative and being at the forefront of a technology that will have a leading role in the roadmap of financial notifications in the coming years, since we do it hand in hand with the best possible partner, Latinia”. So proud summed Indira Vijil, Head of Electronic Channels of FICOHSA, top… Continue reading »

Wearables will expand the spatiotemporal window for the reception of notifications

Madrid, January 21th 2014. – “They will reach us making a lot of noise, having already landed in the track yourself movement and becoming familiar with its massive presence, but the financial industry won’t suffer a lesser impact due to the tremendous potential of the wearable devices, said Oriol Ros, marketing director of Latina. “These new supports, with Google Glass acting as the rockstar… Continue reading »

Latinia takes part again in the “Business With Social Value” initiative

Barcelona, December 11, 2013 – . For 2nd year in a row, and after the great success achieved in its 1st edition, Latinia is fully engaged again organizing the Business With Social Value (BWSV 2013) event, a charitable initiative that seeks to improve and growth business with social value signing and that will take place tomorrow December 12 at the Palau de Congresos de… Continue reading »