Latinia backs 3rd FINNOSUMMIT México

Mexico DF, September 19th, 2016.- “Almost every type of financial activity is being re-imagined by startups, gaining an awesome media attention and rebooting a bicentennial industry unaccustomed to such shocking movements. Meanwhile, the old guard is trying to solve a puzzle presented by the fintech revolution. We truly believe this is not a friend or foe game but a fact that there’s a lot… Continue reading »

Latinia presents its latest developments in multichannel notifications at CL@B

Lima, Sept. 14 de 2016.- “That pan-regional trade-show is an enormous window and an unparalleled opportunity to interact with a large number of banks and show them 1st hand what we are doing in new notifications’ channels such as Social Media, “said Daniel Aguilar, top sales manager for LatAm region of Catalan software vendor. Latinia participates for the 9th time this XVI Latin American… Continue reading »

Latin American Banks look to Social Networks after mobilizing their offer

Bogota, July 13th 2016.- “Having technically reached the ceiling in terms of the mobile banking offer in Latin America, Banks need to explore new relationship and communication channels with their customers. Social networks, particularly platforms and messaging tools, seem perfectly positioned for a new wave of digitization of financial services, “said Oriol Ros, marketing manager at Latinia, quoting the latest ‘Mobile Banking and Social… Continue reading »

Latinia adds Facebook Messenger notifications to its multichannel offer

Barcelona, 7th June 2016.- Adding any new emerging notification’s channel to LIMSP© represents a very natural step for our flagship product LIMSP©, that bases its value prop on adding new channels on an agile and seamless manner to our clients to ease them to exploit them as soon as possible with their own clients. It was a matter of time the Facebook unleashed its… Continue reading »

Mobile banking makes progress but requires new formats for continued growth

Bogotá, July 14th, 2015. According to the 7th edition of the study ‘Latinia Intelligentia’, an annual report conducted by the Catalan software company LATINIA, mobile banking services in Latin America need to move on and adopt a new approach in order to continue evolving. Today, mobile banking services only grow through imitation between different financial institutions. Although it is true that in the last… Continue reading »

Social Media Notifications are a real win-win for banks and customers

Madrid, June 8th 2015. – “The range of possibilities where to send a notification grows geometrically these days; new media, new formats, and new platforms hatch; that increases customer choices and creates new contexts to enrich the experience with his organization, all while offering new interaction windows for the bank, “said Oriol Ros, Latinia’s marketing manager about messaging and social media new binomial. “From… Continue reading »

Wearables start a new age in the world of notifications

Madrid, March 24th 2015. – “There’s nothing else other than seeing how cautious Apple has been for notification’s consumption on their brand-new Apple Watch to get notice about its hidden potential. Brands and financial institutions alike face a new window to interact with their customers in a more personal, relevant way. Tech offers us another opportunity to capture their attention, ground you do not… Continue reading »

More Mobile Banking, Customer Experience, and Predictive Analytics, Strategic Priorities for Latin American Banks in 2015

Bogotá, January 27th, 2015. – According to the latest annual survey conducted by Latinia among financial institutions in Latin America and Spain, where they were asked their key strategies in 2015, “more” mobile banking, in any of its forms, followed by “Customer Experience”, ranked as top priorities and areas of investment. The survey, carried out last December suggested up to 15 areas of interest… Continue reading »

Latinia’s Software Present in Top Banks of Five Latin American Countries

Bogota, Wednesday, December 17th, 2014. – “Becoming the financial notifications multichannel software benchmark for the first banks of five countries in the LatAm region does not only provide the satisfaction of the top level success of your value proposition, but also represents an outstanding stimulus for the continued innovation in the field of new alert formats”, said Francisco Perez, Business Development Head of the… Continue reading »

Context and Propositive Banking, Latinia’s main points at CLAB 2014

Bogota, September 2nd 2014. – With a speech mainly focused on the customer and the creation of positive service experiences from multichannel financial notifications Latinia will attend next week to its already 6th CLAB, the fourteenth edition of this annual Congress where key players from the region’s financial industry bring together to discuss about Strategies, Trends and newest marketing and IT tools currently implemented… Continue reading »

“Bank of the future with be Propositive and Contextual, no doubt”

Miami, August 2014 11th-.”The adoption of a customer-centric vision reveals as a must to offer a positive service experience and so build up a trust-based relationship with your customer, stated today Daniel Aguilar, Latinia’s business manager for the Latin American region at the 5th edition of Cards & Payments, venue held these days in Miami where attended all main Means of Payments Latin American… Continue reading »