Barcelona, November 29, 2011. – Latinia, an independent software vendor (ISV), specialized in infrastructure products for asynchronous type corporate notifications (mobile or instant messaging, email, Twitter’s DM, push notifications), has recently introduced the concept of ‘tweet banking’. According to Oriol Ros, Marketing Director of Latinia “for many financial institutions today, talking with their clients through [...]
“With push nots Latinia converts bank Apps into communication tools”
Barcelona, October 25, 2011- “To think strictly in terms of the cost advantage of this technology over others such as SMS messaging is insufficient, or not do justice to the push nots (PNS), whose benefits go far beyond the monetary aspects that are being associated with them. Against the universality of other options such as [...]
Latinia premiers in the category of CEP solutions with Alert Engine
Barcelona, August 16th, 2011.- “Beyond strictly informative messages, it was clear to us that, nowadays, it was necessary to start thinking more in terms of business for financial institutions, enabling them to deliver a more compelling and relevant content to their clients, seeking to generate a more attractive dialog for both parties. Based upon this [...]
Latinia incorporates push notifications to its asynchronous channels’ offer
Madrid, July 19th 2011.- “Living for over 10 years with a technology as mature and intensive as text messages makes the step from one asynchronous channels to another, as they share the same DNA, a relatively simple technological effort but it is of great benefit to our clients, who are eager for new forms of [...]
MWC 2011: “The industry is starting to show unmistakable signs of recovery”
“Not only has the worst passed, as we were able to predict intuitively last year, but there’s also a feeling that the industry is preparing for another major growth cycle, fuelled by new market drivers and a certain understanding between the chain’s heavy players, who previously had been fighting over the new and highly monetizable [...]
“Mobile banking demands a major promotional push from financial institutions to evolve from an alternative to a leading channel”
“We still see a cautious approach from the market in its commitment to mobile financial services, as a lesser alternative, when in other cases – and with customers, we are already seeing the competitive interest obtained simply by the recognition given and awarded to the channel,” according to Oriol Ros, Head of Marketing at the [...]
Mobile banking is consolidated as a strategic option among Latin American banks
Mobile or cell phone banking has become a must-have for the client relationship strategy for 2 out of 3 financial entities in Latin America, according to the third study of “Mobile Banking in Latin America”, performed by Latinia among the 100 main entities of the continent. The progress made is even more significant in that [...]