Last Tuesday, Latinia brought together the main CIOs and other IT executives from the main financial institutions at the Riedel Wine Bar in Mexico City at its presentation before the national banking industry. The event, a big success, was graced with the presence of representatives of leading companies in the use and operation of mobile banking and financial services via cell phones, and it was made enjoyable by an expert sommelier who had people taste samples of the main Spanish wines. Francesc Perez, Latinia’s main director for the region, spoke a few words of introduction and thanks to the board members present and took the opportunity to converse and analyze the relations with these banks in depth.
During these months, Latinia is currently on a roadshow throughout Latin America. It had identified the Mexican market due to its capacities and size as one of its main targets. Mobile Financial Services (MFS) present an unsurpassable future in Mexico. This is because at low access to banking services, cell phone penetration is already near 80%. It has presented itself as the ideal tool to enable large pockets of the population to be able to enjoy financial institutions’ services.
A recent study conducted by Latinia among the top 125 Latin American financial entities on the state of mobile banking in the region confirmed that 60% of the main Mexican financial institutions have already made a commitment to cell phone banking with a 33% growth with respect to 2007.
Among the most important points to be stressed during Francesc Pérez’s presentation to the banks were Latinia’s 10 years of experience in the sector, the importance of mobile banking platforms in the near future in Mexico.